Centuries of Ponce (So Far)

  • 1860s-1890s

    The naturally flowing water is thought to have healing qualities, and Atlantans to flock to Ponce de Leon Springs for rest and rejuvenation.

  • 1903

    Ponce de Leon Amusement Park is built on the site of the springs and gardens and becomes one of Atlanta's most popular attractions.

  • 1907

    Minor league baseball team the Atlanta Crackers begins play in the new Ponce de Leon Baseball Park. By 1919, the stadium is also home to the American Negro League until the 1950s.

  • 1925

    Sears, Roebuck & Co. builds its massive store and warehouse next to rail lines on Ponce de Leon Avenue as the catalog store's distribution point for the southeast.

  • 1991

    Sears closes operations in 1989, and the city of Atlanta purchases the building and converts it to offices as City Hall East.

  • 2011

    Atlanta-based Jamestown, also owner of Chelsea Market in New York, buys the historic structure and consults with neighborhood residents about best uses for the building.

  • 2013-2016

    As the Southeast’s largest adaptive reuse project Ponce City Market reinvents the former Sears, Roebuck & Co. building as a vibrant community hub housing the Central Food Hall, a blend of local and national retailers, offices, and The Flats, all while pointing back to the roots of the building’s inception.

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From Healing Springs to Home-Run Legends and Big Retail, Atlantans Know Our Can't-Miss Building.

Iconic, Historic, and Perched in Old Fourth Ward, the name is a nod to the Spanish explorer of “Fountain of Youth” fame.

Late-1800s Atlantans flocked to the gardens and springs, which were expanded in the early 20th-century to include a dazzling amusement park. Through the 1980s, the draw was the eight-story hub of tools, clothes and housewares—the South’s train-stop headquarters for Sears, Roebuck & Co. Imagine that. Thousands of square-feet of former warehouse and showroom floors—now home to Ponce City Market—once overlooked the grandstands and the baseball diamond of the home-run hitting Atlanta Crackers and Black Crackers, predecessors to the Atlanta Braves.